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What is Building Strong Brands in India about?

The document provides a comprehensive overview of building strong brands in the Indian market, detailing the definition of a brand, its role for consumers and firms, and the concept of brand equity. It includes examples like Amul, Treebo.com, and Mahindra to illustrate branding principles and strategies such as brand architecture and cobranding. Additionally, it discusses brand dynamics, luxury branding, and the importance of brand positioning.

Author

prithakohli163

Language

EN