About this document
Industrial Marketing Course Overview by Sara Sara is a document available to read on EtoBox.
This document outlines the syllabus for an industrial marketing course. The course will cover key concepts in business-to-business marketing management through readings, cases, assignments and exams. Students will analyze case studies in groups and complete a mini research project. The course aims to introduce practical and theoretical approaches to business marketing problems. Performance will be evaluated based on exams, presentations, class participation and attendance.
- Author
- Sara Sara
- Language
- EN