About this document
SWOT Analysis and Marketing Plan for Guava Leaf Product by sophia fontecha is a document available to read on EtoBox.
This document provides a creative brief for a new guava leaf tea product. It includes a SWOT analysis, identifying strengths like no competition and product quality, but also weaknesses in infrastructure and resources. It outlines a $51 million budget and targets consumers aged 20-76 interested in natural products. Limited competition exists except for a similar Chinese tea online. The objectives are to commercialize and position the product nationally and internationally. Market research identified consume
- Author
- sophia fontecha
- Language
- EN