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What is Global Marketing Management Strategies about?

Chapter 12 discusses global marketing management, highlighting the differences between global and international marketing, the importance of planning, and various market-entry strategies. It emphasizes the need for systematic planning to achieve company goals and outlines the phases of the planning process, including market analysis and marketing mix adaptation. Additionally, it covers alternative market-entry strategies such as exporting, contractual agreements, strategic alliances, and direct foreign inve

Author

ngovan8826

Language

EN