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What is MBA Marketing Management Syllabus about?

This course on Marketing Management provides students exposure to modern marketing concepts, tools, and techniques to develop skills required for marketing functions. The course contains 5 modules that cover fundamentals of marketing, analyzing consumer behavior, developing marketing strategies, managing the marketing mix of product, price, place and promotion, and emerging trends in marketing like internet marketing and green marketing. Student performance is evaluated through various assessments with 70%

Author

Roshan Chaudhary

Language

EN