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Understanding Copywriting Essentials by Aulia Mifta HC is a document available to read on EtoBox.
What is Understanding Copywriting Essentials about?
The document discusses copywriting, defining it as the art of writing persuasive commercial material using optimal language to promote or persuade. It notes copywriting aims to increase purchases, build brands and images, inform audiences, and support social campaigns. The document distinguishes between copywriters, who write promotional copies for campaigns, and content writers, who regularly publish relevant articles and content. It outlines the copywriting process as starting with a client brief, develop
- Author
- Aulia Mifta HC
- Language
- EN