Can I read Managing the New Product Development Process : Cases and Notes on EtoBox?

Managing the New Product Development Process : Cases and Notes by Dolan, Robert J. is a book available to read on EtoBox.

What is Managing the New Product Development Process : Cases and Notes about?

The contents of this book are based on the HBS course "New Product An Analytical Approach." The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.

Author

Dolan, Robert J.

Publisher

Reading, Mass.: Addison-Wesley

Published

1993

Language

EN

ISBN

9780201526271

Subjects

Management, Business