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This thesis evaluates the impact of Customer Relationship Management (CRM) portal integration on the effectiveness of email marketing for general insurance products in the US. It highlights the shift from traditional marketing strategies to data-driven, personalized approaches enabled by CRM systems, which enhance customer engagement and retention. The study utilizes secondary data analysis and literature review to demonstrate that deep CRM integration significantly improves marketing ROI and customer loyal

Author

Sahil Bag

Language

EN