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What is Consumer Preferences for Biscuits in Mumbai about?

This project report presents a comparative study of consumer preferences towards Britannia and Sunfeast biscuits in the Mumbai and Thane regions. It explores factors influencing consumer choices, such as taste, price, and health concerns, and highlights the competitive landscape of the biscuit industry in India. The study aims to provide insights for both companies to enhance their products and marketing strategies based on consumer behavior and demographic differences.

Author

omkarb731

Language

EN