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What is Analyzing Customer Dissatisfaction Factors about?
Through interviews, the manager determined that a problem existed involving delays in factory delivery of goods, later notified delivery dates that were not kept, and unfulfilled salesperson promises to customers trying to retain their business, all contributing to customer dissatisfaction. A theoretical framework was formulated integrating all factors to generate hypotheses that could be tested against the data to understand and address the problem through further research.
- Author
- Aahil Raza
- Language
- EN