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What is Marketing Research and Demand Forecasting about?

This document provides an outline and learning objectives for a marketing research and demand forecasting lecture. The key points are: 1) The lecture will cover marketing research processes, sources of data collection, demand forecasting and measurement, and how research is a vital tool. 2) Learning objectives are to identify good marketing research, understand how companies forecast demand more accurately, and develop sales forecasts and market potential estimates. 3) Marketing research is defined as

Author

CharuJagwani

Language

EN