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What is Pre vs. Post-Trip Image in Tanzania about?

This document discusses a study that examines variations in pre-trip and post-trip destination image for inbound tourists to Tanzania. The study tested four hypotheses related to how destination image may vary based on travel status, destination familiarity, planning horizon, and sources of travel information. Data was collected from 294 departing tourists via questionnaire. Results showed that the post-trip image was more favorable than the pre-trip image for some attributes. Differences in image also vari

Author

NM

Language

EN