Can I read Research In Consumer Behavior, Volume 9 on EtoBox?

Research In Consumer Behavior, Volume 9 by Russell W Belk; Janeen Arnold Costa; John Schouten is a book available to read on EtoBox.

What is Research In Consumer Behavior, Volume 9 about?

Research in Consumer Behaviour presents the latest research, theory and methods in the field of consumer behavior. Consumption is broadly construed to include the processes surrounding the acquisition, use and disposition of consumer goods, services and ideas. Both qualitative and quantitative approaches are represented in empirical papers and conceptual papers include differing philosophical orientations. Occasionally special topical volumes devoted to important emerging ideas of consumer research are published. All papers are peer-reviewed. Contributors, readers, and reviewers come from throughout the English-speaking world and from multiple disciplines. These disciplines include marketing, sociology, anthropology, psychology, communications, and others. Papers are accordingly expected to be free of narrow disciplinary jargon and to draw upon the increasingly broad consumer research literature. While papers are often based on a single culture, a global and cultural orientation is expected. The orientation of the series is to advance understanding of consumption issues from a theoretical and societal perspective rather from a more applied managerial perspective. Studies of both ma

Author

Russell W Belk; Janeen Arnold Costa; John Schouten

Publisher

Jai Press, Incorporated

Published

1999

Language

EN

ISBN

9780762303700