About this document

Coca-Cola by Rajaram Iyengar is a document available to read on EtoBox.

Coca-Cola was secretly developing a vending machine that could change prices based on weather and demand. The CEO defended the idea as allowing Coke to charge more when demand was higher. However, when the plan became public, it caused an uproar over potentially charging more in summer. Coke had to abandon the plan and issue a statement that it would not use such a machine due to damage to its brand image from appearing to exploit customers.

Author

Rajaram Iyengar

Language

EN