About this document
Guesstimate Approach and Framework Guide by Ambrish Rai is a document available to read on EtoBox.
Guesstimates involve using a mixture of guesswork and calculation to estimate numbers when exact data is unavailable. The document provides guidance on how to approach guesstimates, such as considering relevant factors, excluding outliers, and using a mutually exclusive collectively exhaustive (MECE) framework to structure assumptions. An example is worked through to estimate the amount of fabric softener used daily in India through a step-by-step process of defining demographic segments and assigning usage
- Author
- Ambrish Rai
- Language
- EN