About this document
Multiple Effects of Advertising Campaigns by Gulderay Iklassova is a document available to read on EtoBox.
Three important effects of industrial advertising are identified in the document: 1. Direct communication effects refer to the traditional model where exposure to an ad leads to changes in awareness, knowledge, liking, and purchase behavior. 2. Indirect communication effects occur when recipients of the ad disseminate the information through word-of-mouth communications in the marketplace. 3. Indirect sales facilitating effects involve interactions between advertising and other elements in the promotio
- Author
- Gulderay Iklassova
- Language
- EN