About this document
Boosting Campaign Efficiency with Analytics by Sangram Panda is a document available to read on EtoBox.
The document discusses using analytics to improve the efficiency of marketing campaigns. It describes developing models to score customers on their propensity to repurchase and respond to campaigns. The solution was to target customers with both a high propensity to respond and repurchase. This led to increases in leads and retail while reducing costs per lead.
- Author
- Sangram Panda
- Language
- EN