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This Means This, This Means That: A User's Guide to Semiotics (Portfolio) by Hall, Sean is a reference work available to read on EtoBox.

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From The Publisher: Semiotics Is The Theory Of Signs. Signs Are Amazingly Diverse: From Simple Road Signs That Point To A Destination, To Smoke That Warns Us Of Fire, To The Culturally-conditioned Symbols Buried Within Art And Literature. Our Reading Of Signs Is Very Much A Part Of Everyday Life. Yet Semiotics Is Often Perceived As A Mysterious Science. This Introductory Book Decodes The Mystery Of Semiotics Using Visual Examples Instead Of Abstract Theory. Divided Into 75 Key Semiotic Concepts, Each Section Of The Book Begins With A Single Image Or Sign, Accompanied By A Question That Invites Us To Interpret What We Are Seeing. Turning The Page, We Can Compare Our Response With The Theory Behind The Sign. In This Way, We Actively Engage In Creative Thinking. Read Straight Through Or Dipped Into Regularly, This Book Provides Practical Examples Of How Meaning Is Made In Contemporary Culture. Introduction -- Acknowledgments -- 1: Signs And Signing -- Signifer And Signified -- Sign -- Icon -- Index -- Symbol -- Sender -- Intention -- Message -- Transmission -- Noise -- Receiver -- Destination -- 2: Ways Of Meaning -- Simile -- Metaphor -- Metonym -- Synecdoche -- Irony -- Lies -- Impo

Who reads This Means This, This Means That: A User's Guide to Semiotics (Portfolio)?

Author

Hall, Sean

Publisher

LAURENCE KING PUBLISHING; Laurence King; Laurence King Pub. Ltd.

Published

2007

Language

EN

ISBN

9781856695213

Category

reference

Subjects

Literary Fiction, History, Fiction

Rating

3.8 / 5 (151 ratings)

Updated

2026-03-14