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This document summarizes a study on the business development of PD. Budi Lestari, a small company in Jakarta that produces herbal drink and beverage products. The study identified several successful business practices employed by the company, including skilled marketing personnel, wide marketing channels, production contracts, use of brokers, and reuse of containers. A SWOT analysis was conducted using primary and secondary data collection. Based on the analysis, recommendations were made for PD. Budi Lesta

Author

Liztha Keyendz

Language

EN