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About this Business, Management and Accounting article
Brand Usage and Gender as Moderators of the Potential Deception Associated with Partial Comparative Advertising by Michael J. Barone, Kay M. Palan and Paul W. Miniard is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Michael J. Barone, Kay M. Palan and Paul W. Miniard
- Publisher
- M. E. Sharpe Inc.; Informa UK (Taylor & Francis); M.E. Sharpe Inc.; Informa UK Limited (ISSN 0091-3367)
- Published
- 2004
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)
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