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Integrated Marketing Communication Insights by Diamond Pearl is a document available to read on EtoBox.

What is Integrated Marketing Communication Insights about?

The document discusses integrated marketing communication (IMC) and personal selling. It covers the need for IMC, components of IMC like advertising, personal selling, sales promotion, public relations, and direct marketing. It also discusses the nature of personal selling, building relationships, business to business and business to consumer selling, principles of personal selling, steps in effective selling, and the role of the sales force. Additionally, it outlines elements in the communication process,

Author

Diamond Pearl

Language

EN