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What is Overview of Public Relations Concepts about?

The document discusses public relations, including definitions, types, tools and techniques, and the RACE model process. It defines public relations and provides examples of types like media relations and crisis management. It also outlines common PR tools such as press releases, newsletters, and social media. Finally, it explains the RACE model steps of research, action, communication, and evaluation.

Author

fatimabbajwa27

Language

EN