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What is Constructing a QSPM for Strategy Planning about?

This document outlines the steps to conduct a Quantitative Strategic Planning Matrix (QSPM) analysis. The 6 steps include: 1) Identifying internal strengths and weaknesses. 2) Identifying external opportunities and threats. 3) Defining strategy alternatives. 4) Weighting the internal and external factors. 5) Assigning attractiveness scores to the factors. 6) Calculating the total scores for each alternative by multiplying the weights and scores, and selecting the highest scoring alternative. The QSPM is a t

Author

Hemasri Chinnu

Language

EN