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What is Consumer Behavior in Ayurvedic Medicine about?

This article reviews consumer behavior towards Ayurvedic medicine, highlighting its appeal due to natural ingredients and fewer side effects compared to Allopathic medicine. It identifies various factors influencing consumer preferences, including cultural and psychological aspects, and discusses the holistic approach of Ayurveda in promoting health. The study also emphasizes the growing awareness and acceptance of Ayurvedic practices among consumers in modern society.

Author

NEETU IGU

Language

EN