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What is Nghiên C U Aesthetic about?

The article explores how the choice of aesthetically pleasing products can serve as a form of self-affirmation for consumers, enhancing their sense of self. Through various studies, it demonstrates that selecting highly aesthetic items influences personal values and decision-making, leading to increased openness and reduced commitment to failing choices. The findings suggest significant implications for consumer behavior, retail practices, and public policy regarding the importance of aesthetics in product

Author

duonghappp

Language

EN