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The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly by Scott, David Meerman is a nonfiction available to read on EtoBox.

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The international bestseller-now in a new edition When it comes to marketing, anything goes in the Digital Age, right' Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time-at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spac

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Author

Scott, David Meerman

Publisher

John Wiley & Sons, Incorporated

Published

2017

Language

EN

ISBN

9781119362449

Category

nonfiction

Subjects

Marketing, Business, Management