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What is Arousal and Valence in Word Processing about?

This study investigated the interplay between arousal and valence in the early processing of affective words. Event-related potentials (ERPs) were recorded while participants read words organized by both valence (positive, negative, neutral) and arousal (low, medium, high) in a lexical decision task. The results showed faster reaction times for positive words and high arousal words. ERP data revealed increased early posterior negativity for these conditions, suggesting improved visual processing. Valence ef

Author

igor petrovski

Language

EN