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DDDMP 2011 2 by lourenco.beatriz9 is a document available to read on EtoBox.

What is DDDMP 2011 2 about?

Bruce D. Weinberg and Paul D. Berger introduce the concept of Connected Customer Lifetime Value (CCLV), which accounts for the influence a customer has on others through social media. They propose that traditional Customer Lifetime Value (CLV) should be expanded to include the value derived from referrals and social media engagement, termed Customer Social Media Value (CSMV). The paper discusses the implications of these concepts for marketing strategies and customer relationship management.

Author

lourenco.beatriz9

Language

EN