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What is Generative AI in Creative Problem Solving about?

The working paper explores the role of generative AI in enhancing creative problem-solving through human-AI collaboration, particularly in the context of sustainable business ideas. A crowdsourcing challenge involving 125 global participants and 234 solutions revealed that while human-generated solutions were more novel, human-AI solutions were superior in strategic viability and overall quality. The study highlights the effectiveness of differentiated human prompting in guiding AI to produce diverse and va

Author

joanjoanfr06

Language

EN