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Indian Youth Shopping Motives Analysis by George Jesse is a document available to read on EtoBox.

What is Indian Youth Shopping Motives Analysis about?

This document summarizes research on the shopping motives of Indian youth. It reviews previous literature that identified both utilitarian and hedonic shopping motives. The study aims to uncover the key motives that drive Indian youth to shop at department stores and malls. A survey of 115 students gauged their responses to understand their primary shopping perspectives and behaviors. The findings reveal that Indian youth primarily shop for hedonic or pleasure-seeking reasons, and serve as new product infor

Author

George Jesse

Language

EN