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What is Bally Total Fitness External Analysis about?

The health club industry in the early 2000s was fragmented with over 26,000 clubs and low barriers to entry. Major sociocultural trends like increasing obesity rates created opportunities for growth. Bally Total Fitness, with over 400 locations, faced external threats like a weak economy after 9/11 and an SEC investigation. However, an aging population with more disposable income represented an opportunity. Porter

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