About this document
Integrated Marketing Communication Course by Noopur Agrawal is a document available to read on EtoBox.
The document outlines the course content for an integrated marketing communications course. It covers the role of IMC in marketing, planning models, communication processes, advertising types and effectiveness. It also discusses advertising agencies, objectives, budgeting, media planning and evaluation, promotion tools, public relations, corporate advertising, sales promotions, monitoring, evaluation methods, event management, current IMC trends, and recommended textbooks.
- Author
- Noopur Agrawal
- Language
- EN