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What is Advertising in London Newspapers, 1650-1750 about?

This document discusses the history of advertising in London newspapers between 1650-1750. It notes that while some general histories of advertising exist, there has been little quantitative analysis of advertisements from this period. Advertisements started appearing regularly in newspapers in 1648 and grew in number and type over the following decades. Early newspapers had advertising monopolies that limited advertising space. In response, separate advertising sheets and "offices of intelligence" emerged

Author

Sabrina Muntean

Language

EN