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What is Impact of Brand Image on Customer Satisfaction about?

This research analyzes the impact of service quality, brand image, and price perceptions on customer satisfaction among food distributor customers in Tasikmalaya City. Using multiple linear regression analysis, the study finds that all three independent variables positively influence customer satisfaction both individually and collectively. The research highlights the importance of managing these factors to enhance customer loyalty and satisfaction in a competitive market.

Author

heyitz.z21182

Language

EN