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What is History and Concepts of Marketing Explained about?

The document discusses the importance of understanding the history of marketing to provide context for how the discipline has evolved over time. It notes that while commercial activities involving buying and selling have occurred for millennia, marketing as an academic field emerged in the early 20th century. The history of marketing practice focuses on how marketing has been implemented, while the history of marketing thought examines how marketing has been studied and taught. These two areas intersect as

Author

johnbill Garchi

Language

EN