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What is CRM Strategy and Implementation Guide about?

This document discusses the strategy, lifecycle and building blocks of a customer relationship management (CRM) system. It contains the following key points: 1. Developing a CRM strategy involves segmenting customers, assessing the customer base as an asset, and defining objectives and tactics. 2. The lifecycle of a CRM program includes adoption, acquisition, implementation, and use/maintenance phases. The implementation phase involves customizing the selected CRM software to the organization

Author

Learner's License

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EN