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What is Consumer Awareness of Amway Products about?

This study analyzed consumer awareness of Amway products among 110 college students in Trichy, India. 93.64% of respondents were aware of Amway, but only 18.45% were currently using products. Most respondents (77.67%) knew 5 or fewer of the 130 Amway products. The study found no significant relationship between region and awareness of products. While awareness of Amway was high, depth of knowledge and product usage was low among respondents.

Author

Senthilkumar P

Language

EN