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Understanding Brand Value and Strategy by Trang Trần is a document available to read on EtoBox.
What is Understanding Brand Value and Strategy about?
A brand is a business concept that helps identify a company, product, or individual, shaping perceptions and providing competitive advantage. Brand value represents the monetary worth of a brand, particularly in mergers or acquisitions. Branding is the process of creating a meaningful identity in consumers
- Author
- Trang Trần
- Language
- EN