Opening book details…
About this Business, Management and Accounting article
The value‐added analysis: A Seventh pathway to marketing innovation by Higgins, James M. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Higgins, James M.
- Publisher
- Emerald (MCB UP ); Emerald (ISSN 0094-064X)
- Published
- 1992
- Field
- Business, Management and Accounting (Social Sciences)