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What is Managing Channel Conflicts in Marketing about?

This document discusses managing conflicts that can occur within marketing channels. It defines channel conflict as oppositional behavior between channel members and identifies its main types as vertical, horizontal, and multilevel conflicts. The causes of conflicts include structural factors, resource scarcity, incompatible goals, and poor communication. Measuring conflicts involves assessing issues, importance, disagreement frequency and intensity. While conflicts can damage performance, some are desirabl

Author

chillaberoe

Language

EN