Can I read Authentic : A Memoir by the Founder of Vans on EtoBox?

Authentic : A Memoir by the Founder of Vans by Paul Van Doren; Louise MacLellan is a book available to read on EtoBox.

What is Authentic : A Memoir by the Founder of Vans about?

In the tradition of bestsellers such as Shoedog, Authentic is a surprisingly candid, compelling memoir by a high school dropout who went on to establish one of the world's most iconic brands. Paul Van Doren is the founder of Vans--the shoe company beloved by skateboarders, creatives and fans everywhere for its laid-back, colorful SoCal vibe, and famous for its people-oriented company culture. How did Van Doren, who started as a 16-year-old "service boy" at a local rubber factory, establish a family shoe business that evolved into a globally recognized brand with annual revenue of more than four billion dollars? A blue-collar kid with no higher education and zero retail experience, Van Doren leveraged a knack for numbers, a genius for efficiency, and the know-how to make a great canvas tennis shoe into an all-American success story. In 1966, when the first House of Vans store opened, there were no stand-alone retail stores just for sneakers. Paul's bold experiments in product design, distribution, and marketing (Why not sell custom shoes? Single shoes?), aided by legions of fans--skateboarders, surfers, even Sean Penn wearing Vans' famous checkerboard slip on shoe in the film Fast T

Author

Paul Van Doren; Louise MacLellan

Publisher

Vertel Publishing

Published

2021

Language

EN

ISBN

9781641120258

Subjects

Business, Memoir, Technology

Rating

4.7 / 5 (440 ratings)

Updated

2026-03-14