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Nanovation : How a Little Car Can Teach the World to Think Big and Act Bold by Freiberg, Kevin, 1958-; Freiberg, Jackie, 1963-; Dunston, Dain is a book available to read on EtoBox.

What is Nanovation : How a Little Car Can Teach the World to Think Big and Act Bold about?

Do you have the eyes, the ears, and the hands to be a Nanovator? You're about to find out. In India, entire families?too poor to afford a car?crowd onto a single motor scooter every day to brave the tangled traffic lurching through the streets.One evening Tata Motor's venerable chairman Ratan Tata witnessed something on those rain-soaked streets that both horrified him and birthed a an overloaded scooter lost traction in a busy intersection and sent several members of the family tumbling across the pavement.In that moment Nanovation took root in Tata's imagination. The very idea was supposed to be impossible. A safe and appealing family car for the price of a motor scooter? The experts dismissed it. But Ratan Tata was undeterred. When budget constraints, design restrictions, the rising costs of materials, and political agitation threatened to derail the project, Team Nano pressed on. This is the story of how, in the face of insurmountable odds, Tata Motors created one of the greatest innovations in the auto industry since Model-T. Nanovation has disrupted an entire industry and changed the game for India forever. Imagine what it can do for your business. Is your company changing th

Author

Freiberg, Kevin, 1958-; Freiberg, Jackie, 1963-; Dunston, Dain

Publisher

Thomas Nelson Publishers

Published

2011

Language

EN

ISBN

9781595555250

Subjects

Economics, Management, Business

Rating

3.67 / 5 (15 ratings)

Updated

2026-03-14