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Lux: The Star-Studded Beauty Bar by Manish Talwar is a document available to read on EtoBox.

What is Lux: The Star-Studded Beauty Bar about?

Lux soap has a long history of celebrity endorsements dating back to the 1940s. It was the first brand to use Indian film stars like Leela Chitnis in advertisements. Over the decades, all top actresses have endorsed Lux, like Madhubala, Nargis, Sharmila Tagore, and Hema Malini. Hema Malini noted that becoming a Lux ambassador was a career milestone. Recently, Lux updated its communication strategy to focus on bringing out the "star in you" rather than just featuring celebrities. This new approach positions

Author

Manish Talwar

Language

EN