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What is Marketing Natural Cosmetics on Social Media about?

This document is a thesis that examines the marketing of European natural cosmetics brands on social media. Specifically, it analyzes how two natural cosmetics brands, Weleda and Dr. Hauschka, engage audiences and brand themselves on Facebook, Twitter, and Instagram. It also compares the imagery used by these natural brands to two traditional cosmetics brands, Lumene and Lancôme, on Instagram. The thesis was conducted as a desktop study, using qualitative research methods like observation and literature, as

Author

contentdrive4 drive4

Language

EN