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About this Business, Management and Accounting article
When are Baby-Faced Endorsers Appropriate? Testing Effects on Credibility and Purchase Intention by Guido, Gianluigi; Peluso, Alessandro M. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Guido, Gianluigi; Peluso, Alessandro M.
- Publisher
- Informa UK (Taylor & Francis); Taylor and Francis Ltd.; Informa UK Limited (ISSN 1064-1734)
- Published
- 2009
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)