About this document
Understanding Marketing by keosotepy is a document available to read on EtoBox.
Marketing involves anticipating, identifying, and satisfying consumer needs and wants. A product-oriented firm focuses on production and developing products before identifying market demand, while a market-oriented firm researches consumer needs and modifies its marketing strategy accordingly. The objectives of marketing include raising product awareness, improving brand image, developing new products, maintaining market share, and increasing sales and profits.
- Author
- keosotepy
- Language
- EN