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What is BRM Mid 2 about?

This document outlines a research project from the Egyptian Chinese University focusing on online consumer behavior and customer satisfaction in e-commerce. It identifies key themes such as perceived product quality, expectation-confirmation theory, and the influence of online reviews on trust and satisfaction. The study aims to investigate challenges faced by online shoppers in Egypt, particularly among university students, and proposes hypotheses regarding the relationship between product quality percepti

Author

pearls.ov

Language

EN