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What is Eastern Tubes Limited: Market Analysis about?

Eastern Tubes Limited (ETL) was established in 1964 in East Pakistan and now operates under Bangladesh Steel and Engineering Corporation. It currently employs 189 people. ETL once had 75% of the fluorescent tube lights market but now holds 40%. Weaknesses include a lack of strategic planning, faulty distribution systems, inability to attract large institutional buyers, and lack of product innovation. Strengths are sound finances and established brand recognition. Opportunities exist in product diversifica

Author

Alamin Ahad

Language

EN