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About this Business, Management and Accounting article
Consumer Attitude Towards Sales Promotion Techniques: a Multi-country Study by Fam, Kim; Brito, Pedro Q.; Gadekar, Mahesh; Richard, James E.; Jargal, Ugtakh; Liu, Wenchao is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Fam, Kim; Brito, Pedro Q.; Gadekar, Mahesh; Richard, James E.; Jargal, Ugtakh; Liu, Wenchao
- Publisher
- Emerald Group Publishing Limited; Emerald (MCB UP ); Emerald Group Publishing Ltd.; Emerald (ISSN 1355-5855)
- Published
- 2019
- Field
- Business, Management and Accounting (Social Sciences)