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Gana Jisem by Marieta N. Alfani is a document available to read on EtoBox.

What is Gana Jisem about?

This research article examines the attitudes and behaviors of Generation Z (Gen Z) consumers regarding product usage and disposal, highlighting their environmental consciousness and preference for sustainable practices. It explores how digital media influences their purchasing decisions, their inclination towards recycling and second-hand markets, and the challenges they face in aligning their ideals with actual consumption behaviors. The findings suggest significant opportunities for brands and policymaker

Author

Marieta N. Alfani

Language

EN